Boots will be launching its No7 Protect & Perfect serums – Advanced and Intense – in the U.S. in  November. They have been the fastest anti-aging serums in the UK for the past seven years.

The serums have also been recently reformulated, and now contain Matrixyl3000 Plus – a combination of the most powerful form of Matrixyl and a next generation peptide.

The newly formulated products were tested against the originals in a clinical study. In a consumer study, hundreds of women tested the serums and 80% said they saw results. 

Dr. Mike Bell, Boots Skincare Scientific Advisor, commented:

“Now we can say that No7 Protect & Perfect ADVANCED Serums are clinically proven to be even more effective than the original. These are the best anti-aging results we’ve ever seen. Our best just got better.”

After the reformulation, the packaging changed as well. The serum is still housed in a white squeeze tube with a dispensing tip, but now the logo, cap and box have been updated to a brighter blue.

(Image Credit: the blog, londonbeautyqueen.com)